Monday, June 18, 2012

5 Top Promotional Products for Your Business

Promoting your business is a 24/7 job in itself. One of the top ways of business promotion is by giving away products that will remind the customer of your business. The products will also market your business. The following are examples of promotional products; shirts, hats, sweatshirts, pants, pens, mugs, glasses, pennants, stickers, key chains, and calendars. The company's main task in regards to promotional products is to get the company logo on everything available. Below are the Top 5 best rated promotional products to market your business.

#1: T-Shirts

T-shirts with the company logo on it is a great way to attract customers and build your business. Potential clients and current customers will see the logo and understand what line of work you are in. If the logo stands out the people will always remember it, and keep it in mind when they want to hire the business's services. It is also a good idea to give customers or potential customers free t-shirts that represent your business. People love free merchandise and when they wear the shirts, other people may ask them a question about the business. In reality your customers are advertising for you without even knowing it. This creates a lot of exposure and popularity for your business.

#2: Hats/Caps

Hats or ball caps with the business logo on it can be a very rewarding promotional product that will help market and expand your business. Large quantities of people enjoy wearing caps or hats. Giving away hats to customers or potential customers will help the business. As stated above, the business owner can wear the hat and also give them out to current or potential customers. The customers can wear the hats or caps. Wearing the hats will have potential customers ask questions about the business and what the business does.

#3: Writing Pens

Writing pens can often be overlooked, but if the business logo is a powerful image the pen may be a great business product. Pens are very cheap and can be given out to family, friends, customers, and potential customers. The pens, just like the hats or shirts, will market your business in a positive way.

#4: Calendars

Creating business calendars can cost a lot, but also can help the business gain a lot of customers. The business can put their logo on the calendar and also offer special coupons that can be cut out of the calendar. The business can offer coupons during various months of the year. Not only will this method gain business, but it will also gain business during slower times of the year.

#5: Mugs/Glasses/Bottles

Many people drink beverages during the day and night. Businesses can benefit by putting

Creating Professional Business Cards

Your client is now at the point where it's time to find some quality business cards. They need to be short, sweet, and to the point. Stylish, but professional enough for the real world. Here's how.


The first difficulty that you're going to face is ensuring that you don't lose any of your design during the printing and cutting process of the card that you are designing. You also need to be aware that if your client is in another country, the size of their business cards may change. Once you know the size that you need, you need to make sure that you have a bleed that gives you room for the cutting and printing process.

A bleed simply allows a margin of error on the outside of your design.

Finish that, and then decide what orientation the card is going to be made. Vertically or horizontally. Last step in this process is to make sure that you have the proper resolution to create a sharp image when the printing process is complete. Setting your creation to about 300 DPI is ideal.


First step is to find a place for your client's logo. Remember that the logo is responsible for showing off the business. It should be in a place that's easy enough to see, and draws in anyone who sees it. There should be a one-line slogan or pitch involved as well. It needs to be quick and easy to read. It should be catchy, yet professional.

Then you have the obvious parts to complete the purpose of a business card. Contact information and a website or publicly available e-mail address.

Quick tip. Use a proper font. These cards aren't going out the children, generally. These cards are a professional miniature billboard. The font should be readable, and professional. No Comic Sans. No unreadable script.

Printing and the Final Steps

It doesn't matter if your design is amazing and perfect, and all your information fits beautifully. If you print it on low quality paper, whoever receives the card is going to think it came off of a home printer. Think of what fits the client's expectations, and adjust accordingly. Stay within budget, but don't pass up on quality. What kind of paper is up to you, check out the options at your print shop.

The Lowdown on the Online MBA

Those interested in pursuing an M.B.A. have a lot of options: full-time or part-time programs, abbreviated courses designed specifically for executives, and joint degrees with other academic disciplines, to name a few. In the past decade, another option has emerged and continues to gain popularity: online M.B.A. degrees.

While the quality of online M.B.A. degrees left much to be desired during their early days, their attributes have steadily improved over the past few years, as have their pedigrees. The University of North Carolina's Kenan-Flagler Business School made headlines recently when it announced the launch of a two-year online M.B.A. program. Other highly ranked programs allowing students to complete degrees online include Indiana University's Kelley School of Business and Spain's IE Business School. As the demand continues to grow for such programs, it's possible to imagine future M.B.A. students obtaining Harvard Business School degrees without once setting foot in Cambridge.

Approximately 11,000 students are currently pursuing online M.B.A. degrees at some 90 institutions accredited by the Association to Advance Collegiate Schools of Business. It's easy to understand the appeal of these programs. Many M.B.A. seekers have jobs they don't want to leave or families they don't want to uproot; to them, completing an online program is more appealing than moving to a new city to pursue a full-time two year degree. Given the lower cost of online degrees, the current economy has further heightened the appeal of online M.B.A. programs.

Yet students pursuing their degrees online inevitably give up many benefits offered by full-time programs. While technology allows online students to easily communicate with their professors and even carry on discussions with their fellow learners, they don't participate in campus clubs and interact with their cohorts during study sessions and off-campus activities, which are big parts of the b-school experience. Opportunities for internships and recruiting are, by and large, far less prominent for the online student. Many of them also face the added stress of completing challenging course material while trying to maintain their career at the same time, something full-time M.B.A.s usually don't have to worry about.

Clearly, however, the online degree has become a viable option. If you decide that the online M.B.A. experience is right for you, there are a couple of things you should look for in a program. Ideally, choose one that is accredited by the aforementioned Association to Advance Collegiate Schools of Business, which also accredits all of the top brick-and-mortar b-schools and ensures that the program meets educational standards.

Most online programs you encounter will claim to be accredited by some organization, but some of these accreditations don't amount to much. The AACSB does not accredit for-profit programs such as the University of Phoenix and Kaplan University. While you can certainly learn business basics from such programs, they don't represent the same level of instruction you will receive from programs that adhere to the same educational standards as the University of Chicago Booth School of Business and the Northwestern University Kellogg School of Management.

Disc Jockeys - Painless Scheduling

Disc jockeys, short for DJs, are individuals who are hired to provide entertainment to the masses by playing music. The music is recorded and stored in compact disks, flash disks, hard drives or any other storage device. What should be noted here is that the DJ does not sing. He only plays recorded songs and sounds. Disc jockeys can be classified into various groups based on the type and style of music that they choose to play. Regardless of this difference, all disc jockeys share a lot of similar duties and responsibilities. Below is a list of some of the duties and responsibilities that these individuals are required to cater to.

One responsibility that is required of these individuals is to know their music. They need to be constantly informed of new sound tracks that hit the market and how the public reacts to these songs. Once they've successfully found the songs that the public likes they can then stock them up to be played on a given entertainment venue that the jockey will be hosting. The exercise of staying informed and up to date can be very time consuming. These professionals cannot simply sit by the radio or watch television to see which new songs have been released. With that thought, most DJs choose to become part time radio presenters. Call it killing two birds with one stone.

Language skills are very important where the hosting of events is concerned. In a prominent club, for instance, the jockey is required to be able to announce the arrival of various personalities and celebrities. For this to work out he or she needs to be able to do a bit of research on the personalities or celebrities that live in a given region. Ofcourse, this only applies to top DJs.

Conducting interviews is another responsibility that DJs have. This especially applies to DJs who have part time day jobs as radio presenters. They need to learn how to introduce their guests to the public and how to ask questions objectively - without making insinuations or judgements. They should also know when to push for information and when to avoid certain touchy subjects.

Lastly, are required to be tech-savvy individuals. As these professionals transition from the old school way of hosting shows to using computer programs to present music, they are required to undergo formal training to be able to handle sensitive and pricy equipment. It is slowly becoming a mandatory requirement that all party entertainers know how to operate computers so that they can start mixing using virtual programs.

Handling all these responsibilities can be quite exhausting especially if one doesn't know how to manage their time well. That's why DJs are requested to consider using online booking systems or online scheduling systems to be able to manage their responsibilities with ease. Basically, these are systems that were created to help individuals with hectic careers to be able to simplify their work life. Like the name suggests, they require the internet to be able to function. They can only be installed in electronic devices that support browsers and can connect to the internet.

Business Creativity for a Successful Business

Creative business is definitely about self-respect, setting up the course for that journey you take your customers on and to come along at your art. A creative passion is in the mind of every enterprise. Entrepreneurs develop their own creative capabilities into successful businesses in the creative as well as cultural areas.

Essentially the most key components for a productive business is to be creative or innovative. Creativeness is one aspect of a business formula which also involves important decisions regarding which particular creative services or goods to provide - and also which specific customers to provide. To be imaginative we will need to be able to carry out things in a different way; it is the procedure of generating and acquiring good strategies and then converting these into something useful.

The key to have great business creativity is to see creativity as a strategic method. There's theater to creative business. Everything you market is just as much about artistry as it's regarding your art. How your client experiences your current artistry is precisely what matters. In case what you do needs three actions, there is no sense forcing it into just one. You rob your innovative business of the arcs all great stories are built on. To state that you're not given sufficient time by the customer may be correct, but all too often it is self-inflicted. Make no mistake, you, your own art, as well as your innovative business are storytellers.

Creativity is important, but not sufficient. It's fatal to assume that creativity alone warrants or guarantees business success. To have a design to feature sustained importance, it has to get connected to an organization's existing program, brought to market effectively and then reflect or direct to an organizational process which produces even further creativity. Like many intangible assets that remain within organizations, being creative within isolation is no sure way to success.

Creativity as well as design are key factors in acquiring a productive business but they are not the only elements. All the proper processes has to be incorporated too. Take a breath. Have your creative business take a breath. Gain benefit from the tough conversation with your customer. You simply can't make it happen yesterday, however tomorrow will be more than worth the wait.

Creativity might or might not be educated, yet we need to produce the proper conditions for it to prosper. We have to be ready to take risks. As a result we also need to be ready for the chance of failure and to learn from these results. Allow your individuals permission and the freedom to be creative. Understand that some ideas will probably be game changers yet others will be incremental advancements. Thus, set evident objectives so that the ideas generated serve a purpose.